— You pay per meeting held
We fill your calendar. You pay per meeting
A free pilot to start, then no monthly fee for our time. We find the right companies, write to them properly, handle every reply, and you are billed only for the meetings that actually take place.
For agencies and service firms who need a fuller pipeline
Companies contacted
1,240
Replies
96
Meetings booked
18
Meetings held
16
Illustrative. Your numbers replace these on day one.
50,000
Conversations we have handled
Every reply answered by us, not by you
94,000
Emails sent for clients
Across every campaign we have run
23
Sending set-ups we maintain
Never shared between two clients
1,500
Email accounts we own and run
So yours never sits on a shared setup
Measured across our own campaigns, August 2026.
— What it costs
Start with a free pilot. Then pay for meetings that happen
Most agencies bill you whether or not anything happens. We run a pilot for free, and once you are happy you pay per meeting held plus the running costs of the setup itself. If nobody turns up to a meeting, it does not go on the invoice.
- A free pilot firstWe run the first campaign at our cost. You read the replies before you commit.
- No retainerNothing monthly for our time, whatever happens.
- You pay per live meetingAn agreed price for each meeting a real buyer attends.
- Plus the running costsThe sending accounts and data the campaign needs, charged at cost.
- No-shows are not billedIf they do not turn up, it does not go on the invoice.
- Yours at day 180We install it in-house and train your team to run it.
Illustrative. The pilot is free, and your price per meeting is agreed in writing first.
— How it works
The whole thing, start to finish
There is nothing for you to set up, install or learn. We run it end to end and you show up to the conversations.
The pilot
We run the first campaign free
One call to agree which companies are worth talking to, then we build the list and write the messages. The pilot runs at our cost, so you can judge the replies before committing to anything.
01 / 04
Then
You pay per meeting held
An agreed price for each meeting a real buyer attends, plus the small running cost of the accounts and data behind it. No retainer, and no charge for a no-show.
02 / 04
Ongoing
Meetings appear in your calendar
We answer every reply, book the people worth meeting, and hand your team a conversation that is already under way. You approve the messages and turn up.
03 / 04
Day 180
We install it in-house
Now that it is proven, we set the whole thing up inside your business and train your team to run it themselves. You keep the lists, the accounts and the playbook.
04 / 04
— Free quote
Get a free quote and ROI estimate
Answer four questions to see what hitting your meetings target would be worth. Send it over and we will come back with a price in writing.
01.How many meetings do you want over the next 6 months?
02.What is your monthly budget?
03.What is a customer worth to you?
Total revenue from an average customer, not the first invoice.
04.Roughly what share of meetings turn into customers?
What that is worth
One meeting is worth, on average
$4,000
20% of $20,000 — before you pay anything for it.
- Meetings over 6 months
- 200
- Customers won at 20%
- 40
- Your budget over 6 months
- $150K
- Revenue from those customers
- $800K
Whatever we quote per meeting has to come in under $4,000, or it is not worth doing. That price depends on who you are going after and how hard they are to reach, so we work it out by hand and put it in writing.
Worked out from the numbers you entered. It is an estimate, not a forecast or a guarantee — your real close rate decides the outcome.
— How we reach them
Two ways in, so one ignored message does not end it
Some people read email. Some never open it but check LinkedIn every day. We work both against the same list of companies, so a buyer who missed the email still sees your name — and we follow up rather than sending once and moving on.
Most agencies
The only thing running
Replies
Sitting in an inbox
If they miss the email, that is the end of it.
Lead Agency Lab
Sent in your name, then followed up
So your name is already familiar
Replies
Every one, answered by us
Same companies, both ways, in a planned order.
— What we send
Nothing we send looks like a mass email
The messages sound like a person who did their homework, because that is what they are. No hype, no fake compliments, no paragraph about how much we admire their journey.
A mass email
Hi [First name],
I noticed [Company] is growing fast. We help companies like yours and I'd love to jump on a quick call.
Are you the right person for this?
Written for that company
Hi Sarah,
Saw the Berlin site opened last month. A second warehouse is usually the point where your team stops being able to answer “where is my order” by hand.
Worth fifteen minutes?
An example, not a real client's email.
— Compared with the alternatives
Pay for outcomes, pay for activity, or pay for effort
Lead Agency Lab
Meetings held, plus running costs
Agency retainer
Every month, regardless
Hiring in-house
Every month, regardless
Lead Agency Lab
We do, and you approve them
Agency retainer
A bought list
Hiring in-house
Your rep, if they have time
Lead Agency Lab
We do, in your voice, and you sign them off
Agency retainer
A template library
Hiring in-house
Your rep, between calls
Lead Agency Lab
Weeks, and the pilot costs nothing
Agency retainer
“Trust the process”
Hiring in-house
After the ramp
Lead Agency Lab
Stop. Nothing is owed
Agency retainer
Notice period
Hiring in-house
A difficult conversation
Lead Agency Lab
A sales engine in your name, and a trained team
Agency retainer
An invoice history
Hiring in-house
A CV on a job board
— What your team gets
The only thing that reaches your reps is a real conversation
Replies do not arrive as a list for someone to work through. They arrive as meetings in the diary, with the full back-and-forth attached so your rep knows the story before they join.
What most agencies hand over
| Contact | Status | Notes |
|---|---|---|
| j.smith@co.io | Replied? | — |
| m.chen@startup.co | Maybe | check |
| a.davis@corp.com | ? | away? |
| r.patel@tech.io | No reply | — |
| s.kim@saas.co | ? | no idea |
Someone on your team now has to work through this.
What we hand over
James Smith · Techcorp
Tue 10:00
Maria Chen · StartupHQ
Tue 15:30
Alex Davis · CorpInc
Wed 09:00
Sarah Kim · Northwind
Thu 11:00
Everything else — the maybes, the away messages, the no thanks — we dealt with.
— What you keep
We are not trying to be your supplier forever
The lists, the messages that worked, the accounts we send from and the process behind them are all yours. After 180 days we hand the whole thing over and teach your people how to operate it. If you walk away, it keeps running without us.
If you stop working with us, none of this stops working.
— Questions
Before you book a call
How does the pricing actually work?
The first campaign runs as a free pilot, at our cost. After that you pay an agreed price for each meeting a real buyer attends, plus the small running cost of the sending accounts and data the campaign needs, charged at cost. There is no retainer for our time, and a no-show is never billed.
What counts as a qualified meeting?
Someone at a company that fits what you sell, senior enough to make or strongly influence the decision, who agreed to the meeting and attended it. We set those rules with you in writing on the first call, so there is nothing to argue about later.
How quickly does it start?
Everything on our side is already running, so the wait is list building and you approving the messages, not months of setup. Most clients are live within a couple of weeks and see the first meetings shortly after.
What do I actually have to do?
One kick-off call to agree who we go after and what we say, then approve the messages. After that, turn up to the meetings. We handle every reply, including the ones that go nowhere.
What happens after 180 days?
We install the whole thing inside your business and train your team to run it themselves. The lists, the messages that worked and the accounts we send from are all in your name and stay with you, so nothing stops when we do.
Stop paying for effort. Start paying for meetings.
Tell us what you sell and who buys it. We will tell you what it would cost to book the meetings you want, and whether we think it will work.